Co-Founder & Chief Operating Officer | U.S. Army Veteran
A.J. Burr
Everybody has a Drop Zone.
It might be a boardroom. A jobsite. The gym. A first date. School drop-off. A sales meeting. Or simply walking through your own front door after a long day.
Your Drop Zone is wherever life is asking you to show up.
And I believe how you show up matters.
That’s why we built Drop Zone—not because the world needed another beard oil, but because men deserve grooming products that make it easier to look sharp, smell put together, and walk into whatever comes next with confidence.
Whatever your Drop Zone is today, hit it ready.
That’s a mindset I learned long before starting a grooming company.
I spent more than a decade on active duty in the U.S. Army. I began as an enlisted Military Police Soldier, earned my commission through Officer Candidate School, became a Field Artillery officer, and eventually had the privilege of commanding Soldiers.
I deployed four times in support of operations in Iraq and Kuwait. My service was recognized with two Bronze Stars, two Purple Hearts, the Combat Action Badge, and the Army Commendation Medal with “V” Device for Valor.
I’m proud of that service. But I don’t expect anyone to buy from us simply because I’m a veteran.
We have to earn your business.
What I brought home from the Army wasn’t a marketing story. It was a standard:
Your word means something.
Take care of your people.
Do the job right when nobody is watching.
Prepare before it’s time to perform.
And when the light turns green, be ready to go.
That’s how we approach Drop Zone.
The company began because I was tired of spending money on grooming products that looked great online, made big promises, and turned out to be completely forgettable. Finding a beard product that performed well was hard enough. Finding one that also smelled great—and worked with the rest of what I wore—was even harder.
I believed we could make something better.
So we developed grooming products with cologne-inspired scents designed to work together, taking the guesswork out of smelling put together. No complicated routine. No searching for combinations that don’t clash. Just dependable products made for men who take pride in how they show up.
Along the way, Drop Zone became about more than what was inside the bottle.
It became about taking a few minutes to get squared away. Taking pride in how you look. Getting your head right. Holding yourself to a standard. And walking into whatever comes next ready for it.
Today, I build Drop Zone alongside Christina. Our family is attached to this company. Our reputation is attached to it. Our names are attached to it.
So before anything earns the Drop Zone name, I ask:
Would I use it?
Would I give it to someone I care about?
Would I put my name behind it?
If the answer isn’t yes, it doesn’t belong here.
Because ultimately, we’re not asking you to buy into a beard oil.
We’re asking you to buy into an idea:
You don’t control every Drop Zone life puts in front of you.
You do control how you arrive.
Everybody has a Drop Zone. Wherever yours is, hit it ready.